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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 306

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 306
)rinter to mail his cus-tomers an announcement to this effect: Thestandard of quality attained by the SmithPrintshop is such that it is due our customersand ourselves so to mark eacli piece of print-ing produced by us as to identify it as a prod-uct of the Smitii Printshop. This we will dohereafter. … As a furtlier jirccaution, all jjroofs receiving the O. K.of the customer should contain the imprint just as it is tobe used, and on imi)ortant large orders, where tliere is anydoubt, permission sliould be obtained. Thereare instances wliere customers have refusedto accept ])rinted work for the…

Printing · Graphic design (Typography) · Advertising layout and typography

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