The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)
Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 284
y may object to an imprint merely becausesuch a thing has never before been used on their printedmatter, but probably stand ready to be convinced of itsreasonableness. It may be an excellent plan for the printerto mail his customers an announcement to this effect: The standard of quality attained… … As a further precaution, all proofs receiving the O.K.of the customer should contain the imprint just as it is tobe used, and on large orders, where there is doubt, per-mission should be obtained. There are in-i stances where customers have refused toaccept printed work for the reason that…
Printing · Graphic design (Typography) · Advertising layout and typography
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