The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)
Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 262
ill notice that the wordshave been so arranged as to conform to the contour ofthe lamp-shade. A less careful printer would have madethe five short lines even at the left. In an advertisementarranged in the conversational style, it has been foundeffective to set a portion of the matter in a large,… … EXAMPLE 384n style in which typography and phot 0 get attractive results mbined t read size of type and the remainder in a much smaller sizeof the same series, as was here done. Example 382.—The unique style of the advertising ofRogers Peat & Co. is an evolution of many years workby this…
Printing · Graphic design (Typography) · Advertising layout and typography
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