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Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)

Scranton : International Textbook Co. · leaf 66

An illustration from Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications, 1909, leaf 66
ertain extent,but thisincreases the cost of the engraving-. 35. Pen, Pencil, Crayon, and Cliarcoal Drawings. Satisfactory half-tones can be made from pen, pencil,crayon, and cliarcoal <lrawiiis*!<. The screen has asoftening and blending effect that reduces the contrasts butyields a more… … Fi«. 49 Reduced half-paye. magazine illustration with a reverse effect, showing- half-tonebackground that harmonizes with the illustration and the white lettering 36. Half-Tone Backgrounds. The half-tone princi-ple is sometimes utilized to secure an intermediate tone asa background. Fig. 49 shows a…

Printing · Engraving · Commercial art · Advertising · Advertising, Outdoor · Photoengraving · Wood-engraving

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