The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 263

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 263 — he heading. Example 389.—This advertisement is reproduced notfor its beauty, but to show the use of the arrow as anindicator. At this writing, many of the men responsiblefor the designing of advertisements are arrow-mad. Theadvertising pages of magazines and trade papers resemblean Indian…

Printing · Graphic design (Typography) · Advertising layout and typography

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