The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 269

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 269 — f theCompany. Tbe Pradential Lunraiice Comptnr of Anuria Over 306 Millions of Dollars New Life Insurance written and paid for in 1908—the mostremarkable year in the history of The Prudential This magnificent record is due to publicappreciation oi the New Low Cost Ordi-nary Policy, the New… … ■e emphasized instead of chaos, in the advertisement as a whole thereis order and dignity. Examples 40.S, 404 and 405.—The coupon, which isunderstood first to have been used by the Wanamakerstores, is frequently to be seen in magazine advertisements.The three forms shown are representative. The…

Printing · Graphic design (Typography) · Advertising layout and typography

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