About advertising and printing. A concise, practical, and original manual on the art of local advertising (1889)
Fowler, Nathaniel C. (Nathaniel Clark), 1858-1918 · Boston : L. Barta & Co. · leaf 156
suchgoods has to charge more for them, becauseit costs more to make them. That is exactlywhy The Travelers charges more for itsAccident Policies than its competitors, whythey are worth more, and why it can getmore and do a greater business than theydespite its higher rates. The rates are thelowest… … 154 ABOUT ADVERTISIXG. ILLUSTRATIONS FOR ADVERTISING. . . . AND PRINTING . . . . THE MOST IMPROVED ZINC-PLATE PHOTO-ENGRAVING PROCESS. • • • • OUTLINE OR ARTISTIC CUTS. . • • .SHARP, DEEPLY CUT, DURABLE, CLEAR IMPRESSIONS. NEWSPAPER ILLUSTRATIONS A SPECIALTY. QUICK PROCESS.
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