centre of support can be balanced bya weight of 25 pounds placed at the extreme otherend, as in figure 2. The balancing of type matter in an advertise-ment is also subject to the same laws as those gov-erning actual weights. In advertisement typography, however, one would naturally expect the… … !•_ PRINTER AND PUBLISHER vertisement. This idea was probably derived fromthe methods followed by early printers of placing thetype matter on their pages, which is illustrated inexample (a) of the diagram at the bottom of preced- New Suitings ■In the vast selection of cloths just received, no two…
Printing
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