oods.The independence of the news-paper and the advertiser isrecognized by both. What hurtsor helps one is bound to hurt orhelp the other. Their interestsin the advertising field are morethan reciprocal; they are identi-cal. The question naturally fol-lows: What is it that bothNewspaper Publisher… … CHARLES K. COLING, Advertising Manager of the WinnipegFree Press, and a man who puts thingsover as well as thinks things over. Inthe accompanying article he touches on avery important theme. EXCESSIVE SERVICE TO THE ADVERTISER To-day many national advertisers are asking too muchfrom the publisher…
Printing
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