trate an important point that shouldbe remembered by advertising writers and com-positors. It is this: Unless the message of anattractive advertisement is made clear, the timeand money spent on hand-iettering and illustra-tions is wasted and an ordinary type, or lessexpensive ad. would succeed… … Now Men Demand AnAll-Feature Car Jusl Such a Car Is This New Case Six FORMERLY men were content with a car that had one or twoexcelling features. They selected one car in preference toany other simply because certain superiorities appealed mostto them. 0 fM Today, however, men demand anAll-Feature…
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