ition as toproduce a unity of effect or an aesthetical-ly pleasing whole. In the terms of this definition it is ap-parent that a harmonious typographic production must appearclosely related in all its elements—type, color, mass, shape, andappropriateness. In job composition, as in advertisement… … A. .J. RICHE.\, TypoKrapher and artist, desijrner of the work ajjpearingr on the opposite page. If the job in hand suggests a heavy effect, such as might beappropriate for a machinery firm, then the display type, borderand ornaments should be heavy in tone and closely related incharacter. If the…
Printing
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