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Crockery & glass journal (1875)

New York : G. Whittemore & Co. · leaf 232

An illustration from Crockery & glass journal, 1875, leaf 232
advertisement. They labeled it The Blue WillowPattern, but the reason for so doing is not clear.Neither is the cut. II Such illustrations never arouse the interest of thereader of the advertisement, and the money saved bythe merchant in cut charges is mDre than offset byloss in sales. … The above is an example of a coarse screen halftone suitable for newspaper advertising. On accountof the stereotyping methods employed by newspapers,the cheap grade of paper, and the rapidity with whichoperations are conducted, the fine screen half tone istotally unsuited. The cuts below show the…

Pottery · Glass · Glassware

Internet Archive · University of Illinois Urbana-Champaign · Public Domain Mark 1.0. Free to use for anything.

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