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Writing an advertisement ... (1915)

Hall, Samuel Roland, 1876- · Boston, New York [etc. · leaf 118

An illustration from Writing an advertisement ..., 1915, leaf 118
better, so tospeak, and you can put emphasis on the im-portant point somewhat better in a drawing.Take, as an example, the cement advertisementshowing the two men before the railroad bridge.It would have been practically impossible tosecure the right sort of photograph for thisadvertisement. In… … The novelty of this illustration arrests the eyeSize of original, 7 X lo inches THE APPEAL OF PICTURES tions are indispensable in the advertising busi-ness. Whether one or the other is the betterdepends on the particular thing or argumentto be illustrated. The BigBlast cement advertisement fac-ing…

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