Writing an advertisement; a analysis of the methods and the mental processes that play a part in the writing of successful advertising (1915)
Hall, S. Roland · Boston and New York, Houghton Mifflin Co. · leaf 116
e.It would have been practically impossible tosecure the right sort of photograph for thisadvertisement. In fact, the argument wasthought out first and the illustration had tobe made to fit the idea. Cuts made from draw-ings are of more general use than half-tonesfrom photographs. But both kinds of… … The novelty of this illustration arrests the eyeSize of original, 7x10 inches THE APPEAL OF PICTURES tions are indispensable in the advertising busi-ness. Whether one or the other is the betterdepends on the particular thing or argumentto be illustrated. The Big Blast cement advertisement fac-ing…
Advertising
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