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Writing an advertisement ... (1915)

Hall, Samuel Roland, 1876- · Boston, New York [etc. · leaf 122

An illustration from Writing an advertisement ..., 1915, leaf 122
rtisements and window cards and arguesthat it attracts people just as an attractiveyoimg woman in a store would draw attentionto herself. Women take a greater part in au-tomobiling than they do in hunting or in thebuying of tires. It seems that the introduc-tion of the woman into a tire… … Compels attention because of its simplicity and directnessOriginally a back cover page of the Saturday Evenuig Post THE APPEAL OF PICTURES illustrations made is exceedingly likely to fallinto is that of having the pictures show toomuch. If a vacuum cleaner is to be shown inaction, it is not…

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