Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 73
interesting. In human natuTe make you seein general or in some observers shall succeedin particular,there is some-thing that re-sponds to theappeal. Let mecall attentionto the fact thatadvertising ismaking manymistakes rightthere. The dif-ference be-tween a thingthat really in-terests peopleand… … that difference, Iin the next point I want to bring to you. Our weakestpoints in thisregard arefound in whatyou term ^il-1 u s t r a t i V estuff, andde CO r ativestuff. I un-derstand illus-trative stuff tomean thosethings whichyou think illus-trate the pointyou are tryingto bring to peo- B
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