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Writing an advertisement; a analysis of the methods and the mental processes that play a part in the writing of successful advertising (1915)

Hall, S. Roland · Boston and New York, Houghton Mifflin Co. · leaf 100

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was given to these subjects as wouldordinarily be given. Realizing this, I featuredthe new Naval Academy Armory at Annapolisin an Alpha Portland Cement advertisementwith the heading, Where the U.S. Gov-ernment Builds Men for the Navy—BuUtwith ALPHA CEMENT. This is just oneof many examples of how… … hovG theUS.GovernmentBuilds Men /6r the Nav

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