Writing an advertisement; a analysis of the methods and the mental processes that play a part in the writing of successful advertising (1915)
Hall, S. Roland · Boston and New York, Houghton Mifflin Co. · leaf 108
d not be fully described in five hundred ora thousand words. Boss Tweed, of New York,it is said, declared that he cared nothing aboutthe word-criticism of him that the newspaperspublished, but he shrank from having the peo-ple see cartoons of him; they could understandthe pictures even if they… … Maybe not, says the wise engineer, but in a product likecement a littledtfFerence is a big difference. You cant have your cement too goodwhen you are after strength, permanence and safety. And you wantservice and responsibility that is as good as the cement itself. For 23 years the name-ALPHA has…
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