Writing an advertisement; a analysis of the methods and the mental processes that play a part in the writing of successful advertising (1915)
Hall, S. Roland · Boston and New York, Houghton Mifflin Co. · leaf 112
y are;and prices are no higher. Come in and get samples toshow the team. The style bookthis year suggests good colorcombinations. Copies free. Complete suits—cap, shirt, belt,trousers, stockings, and shoes, $6, $8,$10, and $13.50. The $6 and $8 suitsare the best we have ever offered atthat price.… … THE APPEAL OF PICTURES lushed complimentarily; these show the exactdesign of the hats, shoes, etc., and enable theretailer to undertake illustrated advertisingat reasonable cost. National advertisers and advertisers of spe-cialties must have special illustrations drawnor photographs taken if they…
Advertising
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