Writing an advertisement; a analysis of the methods and the mental processes that play a part in the writing of successful advertising (1915)
Hall, S. Roland · Boston and New York, Houghton Mifflin Co. · leaf 128
build an advertisement that pictured the woesof a man who did not have an adding-machine.So they produced the view of a restless book-keeper tossing on his bed at midnight whileover him danced hob-goblins made up of col-umns of figures. As most people have had simi-lar experiences, the illustration…
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