Writing an advertisement; a analysis of the methods and the mental processes that play a part in the writing of successful advertising (1915)
Hall, S. Roland · Boston and New York, Houghton Mifflin Co. · leaf 208
building-up ofcopy. The article is a device known as theSoapator, selling for several dollars, which isfastened to washstands, and which, with aturn of the handle, granulates a little soapinto your hand. The Soapator is a good ex-ample of an article for which there is no lackof distinctive selling… … This House WouldProbably Suit Vou My change of residence to Easton forces me to put on the market thehouse I had l)uilt at 816 Taylor avenue id 1908. See above picture at riglit. This house is not perfection but is probably as finely appointed, con-venient and distinctive a house as any of its size…
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