Writing an advertisement; a analysis of the methods and the mental processes that play a part in the writing of successful advertising (1915)
Hall, S. Roland · Boston and New York, Houghton Mifflin Co. · leaf 220
The clocks visualize the hourly test argumentOriginaHy 37x10 page … Use Cement ThatIs Tested Hourly In all ALPHA CEMENT plants the chemist is a real boss. No zeal for large out-put or low operating cost is allowed to interfere with his authority or lower his stand-ard. The fact Qiat all large users of cement make their private tests does not lessenour vigilance.…
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