Pushing your business : a textbook of advertising; giving practical advice on advertising for banks, trust companies, safe deposit companies, investment brokers, real estate dealers, insurance agents and all interested in promoting their business by judicious advertising (1911)
MacGregor, T. D. (Theodore Douglas), b. 1879 · New York : Bankers Pub. Co. · leaf 50
NS. 39 in magazines, and those familiar with the matter say that thefault was not in the securities or the times, but in the copy, whichwas couched in terms so obscure to the average man that it was staleand unprofitable. A WISE PUBLISHER. One magazine would not accept the advertising, because it… … Human Interest in Advertising. The manager of the publication referred to was wise in hisgeneration and preferred not to give this bank the opportunity tolay the blame for failure upon his medium. ENTHUSIASM IN ADVERTISING. There are to-day, and there always have been, persons whofrown upon…
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