Pushing your business : a textbook of advertising; giving practical advice on advertising for banks, trust companies, safe deposit companies, investment brokers, real estate dealers, insurance agents and all interested in promoting their business by judicious advertising
A 1911 advertising manual by Theodore Douglas MacGregor, published in New York by Bankers Publishing Co. for bankers, brokers, real estate agents and insurance men writing their own copy. Plates reproduce newspaper and magazine ads in dense letterpress: ruled boxes, ornamental borders, stacked display type, small cuts of coins, safes and Christmas scenes, useful as period type specimens and layout models.
