Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 129
erence is, then, that the ideal appealshould contain, other things being equal, both cutand reading matter. By this arrangement boththe visual and auditory-motor types of imagina-tion will be provided for. Since illustrations are to be used, the questionarises: What sort of a picture will be most… … THE COUSINS SHOE FOR WOMEN Particular Women choose this Shoebecause of its elegance of line and pro-. portion. Besides, they know it is the bestat the price. A Strictly Relevant Illustration catching the eye—a cut more or less unrelated to the article advertised—a pretty face, a funny scene, etc.,…
Advertising · Sales personnel · Selling
Internet Archive · Cornell University Library · Public Domain Mark 1.0. Free to use for anything.
