Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 143
getting instead an unexpected one. Exam-ples would be the pun, play on words, the sharpretort, the dialect joke, wit, etc./ r^^w-the characteristic of the objective comic isthat it loses its flavor rather slowly—it oftenwaxes, increasing in funniness with repetition.The subjective com,ic, on the… … Signs of an early spring.* Means theres got to besomething doing in our furcoats. We have a bunch 6f hotones and every one of themanxious to get in touch withYOU to prove what a warmfriend it can be. Prices $~ to $— Fur gloves $~ to $— Fur caps $— to $— The Subjective Comic. Play on Words. trials a…
Advertising · Sales personnel · Selling
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