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Advertising and selling; principles of appeal and response (1913)

Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 157

An illustration from Advertising and selling; principles of appeal and response, 1913, leaf 157
nts bounded by it. It tends to keepthe eye within the given area, since the eye re-flexly tends to follow lines rather than to leapacross them. Just as the pasture fence keeps thecattle wandering about the enclosure instead of 137 PRINCIPLES OF APPEAL AND RESPONSE breaking out of it, so the border,… … iHeix^ro Lcoriomy? ^ Dr. Sheffields Creme Dentifrice THE ORIGINAL TOOTH PASTE ^S— i exceUent quality of this paste andvalue of its container, enables us to offer you a perfect dentifrice and a perfect package. Sold everywhere on both sides^of the Atlantic. Established jeso. An Attempt to Secure…

Advertising · Sales personnel · Selling

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