Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 167
e diagonal ofthe three figures running, suggests this rush andspeed of the oblique line generally. So does St.Gaudens bas-relief on Boston Commons, and theWinged Victory fragment. 4. Curves.—Generally speaking, curves are morepleasing than straight lines, whether the curve bearc, serpentine, loop,… … Feeling Tone from Direction op Lines made in following the preferred curves has beenshown to be false. The eye, even in followingcurves, exerts jerky and irregular movements,which when traced or photographed do not at allmake aesthetic lines. The most probable explan-ation is that offered by Gordon…
Advertising · Sales personnel · Selling
Internet Archive · Cornell University Library · Public Domain Mark 1.0. Free to use for anything.
