Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 193
erhllsen. Inappbopbiate Feeling Tone May in Some Cases Be ProvokedBY This Advertisement 1. The picture of a guest at a restaurant tablerefusing a substitute for some article the nameof which appears nearby in bold type is likely toassociate the act of rejection with the very articleadvertised. 2.… … FEELING TONE OF CONTENT 3. The third point is constantly violated by ad-vertisements which associate disagreeable words,objects or people with the commodity, as Slimy fish with medicine Guinea pigs with toilet preparations Tramps with soap and lotions Cattle with tobacco Frogs Avith coffee A dirty…
Advertising · Sales personnel · Selling
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