Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 203
e Produced by Too Great A^arietyOF Type Faces, Interrupted Lines and Ineffective Spac-ing. All of these make rhythmical movements ami aJjust-ments impossible. printed matter. The eye tends to follow the up-per part of the line of letters, and the npper partsof the type faces are the parts which…
Advertising · Sales personnel · Selling
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![An illustration from Banbury chap books and nursery toy book literature [of the XVIII and early XIX centuries] (1890)](https://img.insideoutlibrary.com/img/200/ia-banburychapbooks00pearrich-79-248.webp)
