Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 30
HAIR ^•■> SKIN … H 13 PRINCIPLES OF APPEAL AND RESPONSE peals, as judged by the manufacturing companyconcerned, on the basis of twenty years experi-ence. The final column gives the order as judgedby three experts of the advertising agency whichhad charge of this firms publicity campaigns.Each of these various…
Advertising · Sales personnel · Selling
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