Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 74
or pulses of atten-tion is usually about four seconds in our experi-mental researches, two seconds coming to the crestand two seconds dying away. Much work is be- 56 FIRST TASK: CATCHING THE ATTENTION ing done by modern experimentalists to discoverthe neurological reason for this rhythm of… … An Experiment on Attention. The wavy line marks off fifthsof seconds. When the straight line is on the low level, a faintvisual stimulus was in the field of attention. The high levelindicates the disappearance of the stimulus from attention. This law of attention will be our chief concernwhen we…
Advertising · Sales personnel · Selling
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