Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 94
magazine, any sharp de-parture from the usual appearance of the pagesin size, form, color, style of type, content, size oftype, kind of cut, possesses strong attentionvalue. And in our day of manifold advertisement 76 MECHANICAL INCENTIVES pages this is an important item. The defect of thecontrast… … Adverti>^ing PlatCvS OurSpecialixf loo NORTH rinii AVENUECniCAGO White on Black The writer has frequently been asked why blackon white attracts more attention than white onblack. The contrast is apparently the same here,and the principle of irradiation would lead us toexpect just the opposite…
Advertising · Sales personnel · Selling
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