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Design and color in printing (1909)

Trezise, Frederick James, 1875- · Chicago, The Inland printer company · leaf 21

An illustration from Design and color in printing, 1909, leaf 21
out. However, busi-ness reasons and the great variety of tastes in type-designs make this reduction unlikely, and as long asthe printer is not placed in a position where, throughlack of an excess of type-faces, he is compelled to pro-duce harmonious work, the only thing left for him todo is to make… … The simplest things are usually the best — and likewise the hardestto do. FEATURE too often overlooked orneglected in printing is simplicity ofdesign. Keeping a job simple indesign does not necessarily imply thatit should be set in plain type, devoidof all ornamentation and embellish-ment, but it…

Printing · Color printing

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