Trezise, Frederick James, 1875- · Chicago, The Inland printer company · leaf 49
erizes this card. being found. The bringing together of the text-letter,with its character and beauty of Gothic design, andthe crude, meaningless decoration, with its total lackof beauty, is inexcusable. Far better the white space than decorative effectswhich do not harmonize with the type-face and… … Good designs are invariably sane, regular, orderly, consistent through-out. A piece of work well done brings to the beholder a sense of satis-faction, completeness; there is no desire to change a line or an area, orto vary any of the tone relations.— Batchelder. O sum it all up, the printer must,…
Printing · Color printing
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