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Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)

Scranton : International Textbook Co. · leaf 118

An illustration from Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications, 1909, leaf 118
sites for the highest grades of lithographicprinting. For certain classes of work, the light aluminumplate and the fast-moving rotary press are improvementsover the heavy stone and the slow-moving flat-bed press.The pliability of the aluminum plate and the ease withwhich it can be adjusted to a… … §27 ENGRAVING AND PRINTING METHODS 91 obtained by a single-color press, and, from an economic stand-point, is a great step in advance, as it permits lithographersto compete with the three-color printing process now ingeneral use. The colored illustration of the Uneeda Biscuit Boy, shownhere, is an…

Printing · Engraving · Commercial art · Advertising · Advertising, Outdoor · Photoengraving · Wood-engraving

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