Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications
A 1909 correspondence-school instruction manual issued by the International Textbook Company of Scranton for printers, engravers, and advertising men studying engraving, layout, and poster placement. Plates reproduce specimen advertisements with decorative rule borders, pen-and-ink figure and portrait sketches, sample newspaper columns of type and price tables, and halftone photographs of billboard walls and painted signs, useful as period ad layouts, lettering, and street-scene source material.
