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Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)

Scranton : International Textbook Co. · leaf 143

An illustration from Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications, 1909, leaf 143
as been returned, if it is marked O. K.or O. K. when indicated changes have been made, thenecessary changes are made by the compositor and theadvertisement is ready for the make-up. Fig. 9 shows a view of a large composing room in whicha number of compositors are at work. 31. Setting a Series of… … 28 ENGRAVING AND PRINTING METHODS 17 advertisers calling for the use of that type or border. Itwould not be practicable, therefore, for an advertiser to sendhalf a dozen advertisements to a newspaper office, and askthat they be set up in Bookman and that this type be keptstanding until he calls for…

Printing · Engraving · Commercial art · Advertising · Advertising, Outdoor · Photoengraving · Wood-engraving

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