Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 144
28 ENGRAVING AND PRINTING METHODS 17 advertisers calling for the use of that type or border. Itwould not be practicable, therefore, for an advertiser to sendhalf a dozen advertisements to a newspaper office, and askthat they be set up in Bookman and that this type be keptstanding until he calls for… … Fig. 9 for a number of days. The better plan would be to haveonly one advertisement set and to have that set only a shorttime before it is to be used. Of course, there would be noobjection to furnishing the publisher with a series of adver-tisements with memoranda showing when each advertise-ment…
![An illustration from The daily newspaper : the history of its production and distribution / [G.H.F.]. (1878)](https://img.insideoutlibrary.com/img/200/ia-dailynewspaperhi00ghf-25-14.webp)
