Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 166
matrix under an ordinary steam-table, and then casting- and trim-ming the plate by hand, is still followed in many of thesmaller newspaper offices. The advantages of stereotyping are that it makes speedypresswork possible, saves the wear on type and originalcuts, and furnishes a means of making… … Fig. 15 28 ENGRAVING AND PRINTING METHODS §28 45. Magazine Make-Up.—The magazine make-up differsfrom the newspaper make-up in that a number of pages areusually made up in one chase, and in that, where pages areprinted direct from type, there is no stereotyping. One sec-tion of a large magazines…
