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Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)

Scranton : International Textbook Co. · leaf 198

An illustration from Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications, 1909, leaf 198
m a 175-line half-tone This is a specimen of plate paper of good grade. Plate paper is paper that has passedbetween highly polished metal plates and heavy rollers, which exert a powerful pres-sure. Plate paper is a high grade of book stock. It lacks the brilliant gloss ofenameled or coated paper,… … From an 85-line half-tone From a 100-line half-tone This is a specimen of antique paper. Antique paper is really an unfinished paper, as itis taken from the machine before reaching: the calendering- rolls. It will be seen thatthe surface is not polished, but has a dull, slig-htly roug-h appearance.…

Printing · Engraving · Commercial art · Advertising · Advertising, Outdoor · Photoengraving · Wood-engraving

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