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Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)

Scranton : International Textbook Co. · leaf 200

An illustration from Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications, 1909, leaf 200
lls. It will be seen thatthe surface is not polished, but has a dull, slig-htly roug-h appearance. Antique-finish paper is used extensively in work that contains no fine half-tones.Note the appearance of the half-tones here. Sometimes, in books,antique paper is used for text pag-es, the half-tone… … From a line cut From a 200-line half-tone This is a specimen of coated, or enameled, paper of high grade. Observe thesmooth-polished surface. Papers of this grade are used for high-class cata-logs, and a few periodicals in which smooth paper must be used onaccount of the fine half-tones. Enameled…

Printing · Engraving · Commercial art · Advertising · Advertising, Outdoor · Photoengraving · Wood-engraving

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