Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 238
customer in every commercial enterprisormation and catalogue sent on request. ^btiitooii eMaiiufacfiuitifl Sompatijj Boston New York Philadelphia Chicago St. Louis of unique illustrations. There is a call for expert electriciansAn J. C. S. Course will qualify youto respond. Advance and earn ahigher… … 8 ADVERTISEMENT ILLUSTRATION §29 mind that nearly all the examples have been reduced fromthe original sizes. 6. Illustrations Showing Strong Contrast.—An illustration may, like good display type, command attentionby the force of its contrast. The black and white illustra-tion shown in Fig. 9 stands…
