Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 248
eof every college and university.Contains more nutrition than oatsand corn and is more easily digested.A food for the invalid and the ath-lete—for the indoor man and theoutdoor man. A breakfast of SHREDDED WHEAT BIS-CUIT with hot or cold milk or cream willsupply the energy for a whole days… … ITS ALL IN THE SHREDS Fig. 15 The illustration in this advertisement attracts attention by its strong: contrasts oflight and shade, its pose, and its position. Observe how the action in this picturedirects the readers attention to the upper part of the advertisement 17 18 ADVERTISEMENT ILLUSTRATION…
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