Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 251
dvertisement of stylish shoes, itwould not be wise to use a cut showing an out-of-date 20 ADVERTISEMENT ILLUSTRATION §29 pattern. If a piece of furniture is mahogany, it should notbe pictured as weathered oak. 12. The illustration in the advertisement shown in Fig. 17tells the reader practically… … The Economy Eclipses EveryEffort in Stove Selling We cant help blowing our own horns once ina while, particularly when our carefully laidplans go through without the least possible,hitch. This is the case with our stove busi-ness this fall; everything turned out as wepredicted, and in consequence…
