Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 267
that vacation outfits —clothing, suitcases, etc. are being advertised. The foun-tain pen, which is the real subject of theadvertisement, is not brought out advertisement is not likely to attract the attention of anyone wishing to purchase an article of this kind. It wouldbe better to show a hand… … §29 ADVERTISEMENT ILLUSTRATION 37 gesting how the revolver may be used in an agreeablepastime, both the article and its use are demonstrated toadvantage; one illustration being dark and the other light,neither lessens the effect of the other. If only the revolverin use at target practice were…
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