Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 268
§29 ADVERTISEMENT ILLUSTRATION 37 gesting how the revolver may be used in an agreeablepastime, both the article and its use are demonstrated toadvantage; one illustration being dark and the other light,neither lessens the effect of the other. If only the revolverin use at target practice were… … Fig. 34 A combination illustration, showing: the article and also its use figure of a man that is evidently using a Krementz buttonwith satisfaction. 20. Use of Advertisers Portrait.—The advertisingvalue of the advertisers portrait depends on what it standsfor relative to the article advertised. If…
