Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 269
ATION §29 confidence. In the advertisement shown in Fig. 36 theportrait of Tom L. Johnson is used to emphasize the banksintegrity and popularize it with the people. If the advertiser desires a trade mark that cannot beeasily imitated, his own face may be the best identificationmark that he can use.… … X X X x X XX X xxxxxxx Fig. 35 An illustration that shows the article alittle larger than full size and at thesame time introduces the elementof human interest are scores of talcum powders in the market, many ofwhich look like Mennens, smell like Mennens, and are putin packages like Mennens, but…
