Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 284
ive. They in no way show the commodity advertised, stillthey carry conviction. However, notwithstanding the valueof illustrations of this class when well chosen, they shouldnever be used unless they fit into the text perfectly andappeal strongly to the senses of the reader. In Fig. 45 isshown a… … rted. v Patd. C. J. BAILEY & CO., 22 Boylston Street, Boston, Mass. Fig, 46 By showing: the two positions, this advertisementmakes the movement of the exerciser plain THE 1 [UNIVERSAL