Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 287
selling points clearly and not leave the readerin doubt as to any special feature that may interest him. 33. Economy of Space.—Before determining finallywhat the size of an illustration shall be, the writer shoulddetermine what is the smallest space that will permit aneffective presentation of the… … Straight Legs If yours are not so, they will ap-pear straight and trim if you wearour Pneumatic or Cushion Forms.Adjusted instantly, impossible todetect, easy as a garter. Highlyrecommended by army and navyofficers, actors, tailors, physiciansand men of fashion. Sent on Ap-proval. Write for…
